Collection: AIAYU

The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility and love for exclusive natural materials.

See all our Aiayu categories here:

Shirts | Pants | Knit | Pajamas | Bedding | Toiletry bags

Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully selected for their warmth, softness and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and compliment the Scandinavian and minimalist design in the best way.

The Danish fashion brand, Aiayu, was founded in 2005 by the designer Maria Høgh Heilmann. Behind the brand was the vision of a sustainable and timeless wardrobe. The silhouettes are created through exclusive natural materials, which pave the way for a sustainable future. The brand pays tribute to durability, transparent production and exceptional craft traditions, which give life to the individual design.

Find sustainable and timeless designs from Aiayu at Buhl Fashion.

Aiayu clothes | Quality over quantity

Founder Maria Høgh Heilmann tells about the brand that a sustainable wardrobe starts with quality products that are made from materials that are natural and durable. In addition, she talks about the brand's focus on designs that are timeless and produced in materials that are durable, which should make the consumer buy fewer items with higher quality. The brand believes in the vision of quality over quantity. That fashion does not mean many pieces of clothing in the wardrobe, but a few timeless and high-quality designs are more than enough.

Buhl Fashion | Retailers of feminine & timeless designs

Aiayus strives to produce the best version of each product to ensure the buyer that they can use the design for many years. Aiayu creates classic and feminine silhouettes of the highest quality. With the brand's designs, you are guaranteed items in your wardrobe for many years that will not go out of style. The feminine silhouettes, with their luxurious and stylish design, have made themselves notable in the fashion scene.

Finest materials & colors

Aiayu has particularly made a name for itself when it comes to their fine materials. Throughout the brand's history, the love for nature's best materials has been pervasive. Their materials come from far away, and the brand searches the world for the finest sustainable solutions, including materials such as Eri silk, llama, yak and Sartuul wool. By sourcing the materials from around the world, the brand supports family farmers, nomadic shepherds and of course a sustainable future. The brand also places great value on coloring their materials in a natural way.

Aiayu creates sustainably

The high-quality fashion brand does not believe that plastic belongs either in nature or on the skin, and therefore 98% of their collections are free from synthetic materials. This results in designs that feel better, look better and inspires the wearer to take extra care of the design and dispose of the design responsibly when the design has served its time.
With the beautiful visions behind the natural materials that the brand acquires around the world, the brand combines sustainability with an aesthetic expression.

At Buhl Fashion you will find a wonderful selection from the Danish fashion brand Aiayu. We continuously update our selection from the various high-end brands, so you can find the silhouettes that suit your style with us.